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VP Account Supervisor, Verso Advertising, Inc.
During the more than twenty years I’ve been doing this, I’ve rarely had a more reliable and versatile partnership. From planning through reporting, Katelyn and Division D have promptly provided exactly what our demanding clients require. As their services have expanded and diversified, they’ve communicated their advantages in an accessible manner. And as our specific goals have varied, their solutions have met and often exceeded expectations. I couldn’t recommend them more highly.
Media Buyer, Mitchell+Palmer
We’ve loved our experience working with Division-D so far! After having some bad experiences, we were hesitant to try out someone new. Since then, we have had nothing but excellent customer service, very detailed proposals, extensive and consistent reporting, and even better results. We couldn’t be more pleased with our choice to use them for clients’ campaigns!
Account Manager, RealClear Media Group
The Division-D team has been a valued media partner to RealClearPolitics through 2018 and 2019 and we look forward to working together in the future. Their efficiency in media planning, quick responses and turnaround time makes for an easy collaboration!
Two thumbs up for the professional and thoughtful staff at Division-D. Their measured and detailed approach yields practical results for our clients. We appreciate the day to day involvement of the account management team staying on top of our needs, along with an effective group managing campaign execution. Our account manager doesn’t simply pass us to the managed services group; but, is involved at every step.
Director of Operations at C1 Partners
As an agency compelled to develop new and innovative solutions for small to medium sized businesses, we have gone through many partners who claim to understand their needs in a way that actually translates to product offerings, campaign strategy, and creative direction. We've finally found the partner we're looking for in Division-D. The product mix, flexibility, and creative direction we get from Division-D allows our project managers to focus on the goals they need to achieve with their clients knowing they have the support and firepower necessary to get there.
Account Executive at 20/10 Solutions
Partnering with Division D for our clients' Programmatic Advertising has not only increased relevant, digital traffic to their websites, but has also allowed our agency to provide a valuable service to our clients. It's rare to find vendors that take a personal approach to each client and have an immediate response time, but that’s exactly what we received partnering with Division-D.
Head of Display Strategy, BlueMoon Digital
We so appreciate our partnership with Division-D. They’re quick to bring us fresh ideas and offer unrivaled service. We often have moving targets in our client’s campaigns and our Division-D rep is always available, prompt, and receptive to change. It doesn’t hurt that Division D campaigns have been consistently strong performers for us – that’s why we try to include them on every RFP.
Dawn M. Hosack
Creative & Media Department Manager, Gordley Group
For more than 5 years, Division-D has been a valued Gordley Group partner. The professional and responsive account team makes it easy to do business with the organization, and representatives are extremely knowledgeable in the ever changing digital realm. Like us, Division-D has our clients' best interest top of mind for every project, and I trust their sound recommendations.
Division-D’s experience in the digital media space spans virtually every client category and industry. See below for broad category case studies.
Looking for additional case studies? Connect with a client services representative!
Division-D puts forth a track record of success serving B2B advertisers, with a host of ad placements and targeting strategies designed just for their needs. These capabilities were put to the test when our company was tasked with crafting a full-funnel strategy for a regional insurance provider serving small to large businesses.
The advertiser required a rounded digital media strategy that would move prospects through the sales funnel. Division-D was tasked with increasing awareness, driving interest, and generating qualified leads for the brand’s new product launches in advance of a key enrollment period. Success was measured according to a number of KPIs including Viewability, CTR, and back end CPL.
With a wide range of insurance options for small and large businesses, the advertiser sought high-ranking decision makers throughout the state of Wisconsin. The client required distinct messaging for various markets within the state, and presented Division-D with a list of key prospects identified by their sales department.
Targeting: Division-D approached this audience with a multifaceted targeting strategy designed to engage with identified prospects and secure new ones as well. For the former, we utilized Account Based Marketing (ABM) to match the list of prospects provided and filter by job titles including Owner, CEO, COO, CFO, Director of Operations, VP of Finance, and Agent. As a means of capturing those with in-market tendencies that may not have been included on the accounts list, Keyword Search Targeting was used. Finally, visitors of relevant portions of the brand site were retargeted for reinforced messaging.
Placements: Division-D recommended that Cross-Platform Display as well as In-Feed Native placements be used based on their historical success among B2B audiences. Creatives featured distinct messaging by market to highlight the value this insurance provider could offer compared with local competitors.
Optimizations: Division-D’s account management team made strategic domain level optimizations in addition to prioritizing the budget toward the highest performing creative ad sizes and device types.
The client was pleased with Division-D’s execution of their digital campaign. The campaign produced above average Viewability and CTR outcomes, with a significant number of quality leads secured.
Social is an important part of any modern media mix, and Influencer Marketing has quickly become a key part of that social strategy. This CPG client was looking for a unique way to increase their social media presence, so they turned to Division-D.
The goal of the campaign was to build overall brand awareness and promote the release of 2 new product flavors.
Water and sparkling water consumers living in the Los Angeles DMA with an affinity for healthy lifestyle.
Targeting: Division-D Influencer Marketing plans are customizable based on each client’s unique goals and needs. For this campaign, Division-D partnered with two influencers based in LA with a following concentrated in the 25-49 age group and an affinity for Healthy Lifestyle.
Placements: Each Influencer created 3 In-feed posts for Instagram with each post focusing on and highlighting a unique value statement about the product and brand.
Optimizations: Each campaign is supported by highly targeted Paid Social Amplification across Instagram and Facebook. Through a mixture of in-feed and story ads, Division-D was able to expand reach beyond the influencer’s followers to engage a broader section of the target audience, driving greater reach, engagement, and clicks to the product landing page. Optimizations for these posts were made based on creative performance, target audience engagement, reach, and frequency.
This Influencer Marketing campaign exceeded the campaign goal at 130%, reaching nearly 500,000 unique users, resulting in 7,733 total engagements, and driving $2.19 in Earned Media Value for every $1 spent. The campaign finished with a 100% positive sentiment rating, which serves as a measure for the overall reception online. Overall, the client was pleased with Division-D’s start to finish campaign management approach and ability to increase brand awareness and drive engagement through highly relevant social influencers.
Presently, TikTok is one of the most downloaded apps in the world. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos. There are over 680 million global monthly active users on TikTok and 20 million of those users are here in the US. These users spend an average of 43 minutes on the app and open the app around 8 times per day, creating an average of 25 billion monthly video views. A University was looking for a unique way to reach a younger population through video ad placements. Division-D recommended TikTok for this campaign because 60% of users are between the ages of 16 and 24.
The campaign was designed to reach a younger audience through video on the top trending social platform, TikTok. Success was to be measured through website visits and an increase in spring enrollment.
The client sought an audience ranging from 13-24 years old who were interested in furthering their education.
Targeting: TikTok allows clients to layer on a number of unique targeting tactics. For this campaign, the client focused on demographic, geographic, and behavioral targeting. The audience consisted of young adults in the state of Minnesota who were high schoolers or interested in furthering their education.
Placements: There are four placement opportunities on this platform; Brand Takeover, In-Feed Video, Hashtag Challenge, and Branded Lenses. As a compromise between cost-efficiency and high engagement, it was recommended that the campaign include the In-Feed Video placement.
Optimizations: Through Division-D’s past experience with social campaign success, regular optimizations were made throughout the duration of the campaign. This included creative optimizations and target audience adjustments that prioritized areas of best performance as measured in click and conversion data. It is highly recommended to constantly refresh creative messaging and stay on top of relevant trends among the target audience. Throughout the campaign the creative was refreshed weekly to create a fresh look for the target audience.
The campaign produced a CTR of 0.65% and a VTR of 0.51% which falls within the industry average for TikTok campaigns. The University was happy with the success of the campaign and saw a steady increase in spring enrollment.
Division-D strives to provide relevant placement options and in-depth reporting for all client types. As a deeper emphasis on brand engagement cross-channel increases, digital audio has become an essential part of each company’s marketing mix. More and more businesses are launching podcasts in an effort to connect with their audiences with personalized content and deepen brand loyalty. For brands looking to increase subscribers to their podcast, Division-D offers access to scalable podcast advertising inventory to reach users who are actively listening to similar podcast content. Furthermore, Division-D offers podcast download attribution to measure each campaigns impact and show quantifiable results.
The main objectives of these campaigns are to maximize visibility of the client’s podcast and to drive podcast downloads and subscriptions.
Brands looking to promote their own podcast typically seek listeners of similar podcasts as their main target audience.
Targeting: Division-D recommends emphasizing contextual targeting by executing these campaigns across a custom podcast list to reach the most relevant audience for each brand. In collaboration with the client, Division-D developed a custom list of top-quality podcasts within select genres that best align with the content on the podcast being advertised. These campaigns can include additional demographic and geographic targeting to narrow down the audience.
Placement: Podcast Audio ad units are utilized in order to reach active podcast listeners. Display Companion Banners are also included, where available, to increase overall user engagement.
Optimizations: Division-D’s in-house account management team is experienced both setting up and making optimizations to podcast campaigns. With the goal of downloads in mind, optimizations are made toward top performing podcasts based on click and conversion data.
Through integration with premium third-party vendors, Division-D is able to report on Listen Rate, Cost Per Completed Listen, Conversions (Podcast Downloads) and Cost Per Conversion, among standard reporting metrics for audio advertising. In a recent campaign, 8,137 podcast downloads were attributed to Division-D’s efforts over a month-long flight. The client was so pleased with the quantifiable results, that they went on to pursue several recurring podcast campaigns with Division-D.
Division-D strives to remain at the forefront of technological advancement within the digital industry. By investing in leading targeting and attribution technology, Division-D is able to offer brand partners unique solutions for their every need. Among Division-D’s financial clientele, an interest in refined location targeting and physical conversion data has driven the usage of Device ID Lookback Targeting and Foot Traffic Studies. A regional bank serving Colorado utilized these offerings when partnering with Division-D to promote their banking and mortgage products.
The campaign was intended to drive prospective customers to the brand site and branch locations where they could explore the benefits of various mortgage products. Core KPIs included CTR and increased foot traffic in branch locations.
The client sought a target audience of users age 25-54 seeking financial assistance for mortgage loans throughout the state of Colorado. The client was also interested in pursuing existing customers of competing financial institutions in an effort to sway them to explore other banking and loan options.
Targeting: Division-D crafted a multifaceted targeting strategy customized to client needs. This brought geographic, demographic, behavioral, and contextual data together with leading Device ID Lookback Targeting. Also, users age 25-54 within close proximity to the branch locations were targeted while behavioral and contextual data emphasized those classified as new home buyers and frequent home buyers. Publications across News, Business, and Finance verticals were also targeted. Through the utilization of Device ID Lookback targeting, the client also chose to target audiences that had visited competitor branch locations.
Placement: This campaign was executed across Division-D’s fully scalable Cross-Platform Display Banners.
Optimizations: Division-D assessed click and foot traffic data in optimizing this campaign on top sites, ad dimensions, and time of day.
The campaign successfully drove site traffic with an average CTR of 0.16% as well as foot traffic with a physical conversion rate of 2.17%. Due to the success of this campaign, Division-D remained a preferred partner in many promotions thereafter.
Division-D’s longstanding relationships with local news publications have made it the ideal partner for healthcare brands looking to accomplish penetration within narrowly defined markets. Leveraging this wealth of past experience, a cancer treatment center partnered with Division-D to execute a campaign promoting their network of fully accredited hospitals providing state of the art cancer treatment in various markets.
The objective of this campaign was to increase the number of users visiting the client’s website and scheduling appointments at their local network hospital. The client measured success according to CTR and back-end CPA goals.
The client sought a target audience of adults age 34-65 located within key markets served by the brand.
Targeting: Since this campaign had a dedicated focus on local market penetration, it was primarily targeted to geographic and contextual segments. This approach allowed for the campaign to be delivered across Local News sites as well as National Health and Wellness sites accessed within each DMA. The campaign also included demographic targeting to adults age 34-65.
Placements: The campaign was executed across Division-D’s Cross-Platform Display placements. This allowed for thorough market penetration wherein each market was approached with location specific messaging.
Optimizations: Division-D’s in-house account management team monitored incoming performance data across sites, ad dimensions, creatives, days of week, and times of day to ensure that the campaign was optimized in the best way to maximize engagement.
Division-D’s access to local news sites and proactive account servicing contributed to the success of the campaign. In all, the campaign generated an average CTR of more than 0.10% and produced a number of qualified conversions that met the client’s backend CPA goal. The client was so pleased with the success of this initial test campaign that they have repeatedly utilized Division-D as a preferred partner in executing their locally focused initiatives.
A local adoption agency sought a campaign utilizing a diverse group of ad types to not only promote their message, but to engage the audience in their social media presence.
The client was looking to find families for the children at their adoption center and increase awareness among the surrounding community.
The client sought a target audience of Adults 30+, interested in topics such as family planning, adoption and fostering with a focus on cities within Nebraska.
Targeting: Division-D was able to use advanced targeting for this campaign, pinpointing incredibly relevant local news sites:
Placements: This campaign included a variety of placements, including CTV, Social Display, Display Banners, Preroll Video, and Native Infeed Text links.
Optimizations: The campaign utilized a range of targeting tactics allowing our teams to aggressively optimize toward top performing segments. Division-D provided optimizations and feedback throughout the campaign to enhance performance and capitalize on KPI’s.
Throughout the campaign, the client reported that they received numerous calls and emails from potential families and garnered a stronger social media following as a result of Division-D’s efforts. The campaign produced strong completion rate of 90%, 1.19% CTR, and a strong conversion rate.
In addition to working with candidates running for public office and various governmental organizations, Division-D has a wealth of experience lending its services to the success of ballot initiatives of all kinds. A local parks conservancy turned to Division-D to leverage strong digital resources for its upcoming ballot measure campaign. These efforts promoted the critical role that well-funded parks play in providing safe and secure spaces for the city's youth to play, learn, and grow.
The purpose of the initiative was to secure proper funding for security and safety updates to parks within the client’s city. The campaign ultimately informed voters about the issues at hand and urged them to cast a YES ballot on election day.
The client aimed to reach a target audience of registered voters ages 20+, who were outdoor enthusiasts, and lived within the specified DMA.
Targeting: In order to reach those most likely to turn out in support of the initiative on election day, targeting decisions were centered on reaching individuals who frequently make use of the city's parks. Accordingly, the below targeting tactics were applied:
Placements: In order to best demonstrate the value of the parks, this campaign deployed a number of impactful placements including Cross-Platform Display Banners, Mobile Interstitials, Paid Social, SEM, and Pre-Roll Video.
Optimizations: Because this campaign utilized a number of advanced targeting tactics, Division-D’s dedicated account managers monitored top performance metrics across many variables and optimized accordingly.
Division-D’s deep-rooted knowledge managing ballot measure campaigns did not disappoint. On election day, the city voted YES to improve its parks and overall wellbeing through increased funding. This empowered the local park conservancy to continue providing safe recreational and educational opportunities for the city's youth. The overall campaign CTR was an impressive .59%, with SEM achieving an incredible 2.40% CTR.
When wanting to implement a new and unique digital media campaign, a locally owned and operated dealership in Cedar Rapids turned to Division-D. Through a Connected TV campaign, Division-D was able to layer on cross-platform attribution tracking to provide an extensive report on the target audience. This unique capability helps set Division-D apart from competitors by matching devices a user is linked to.
Increase backend website engagement and maintain a 95%+ VTR throughout the campaign.
Adults throughout Iowa who would be considered auto intenders and Honda intenders.
Targeting: Division-D utilized demographic, behavioral, geographic, vertical, and cross-platform attribution tracking for this campaign. Adults 25-50 years old who lived in Cedar Rapids, Waterloo, Iowa City, and Dubuque, Iowa who were auto/Honda intenders were the primary target audience. Cross-platform attribution tracking was implemented to offer high-quality insights on cross-device matching.
Placements: Connected TV video placements were implemented in this campaign. Mirroring traditional television spots, these placements are delivered in a non-skippable environment across connected devices, smart TVs, and gaming consoles.
Optimizations: Through Division-D’s past experience with Connected TV campaigns, the main focus was on app level optimizations. The client wanted to be able to see a diverse distribution of their ad, so the account management team worked to serve the ad across several CTV apps. Optimizations were made based on which apps were performing the best.
The VTR rate exceeded client goals ending at 98.66% with a total of 424 site conversions. The client has continued to renew past their initial one-month test campaign.
Division-D’s core offering of scalability at cost effective rates has made us the ideal partner for a variety of clients. These skills were applied to a campaign promoting an agricultural marketing organization and trade association.
This campaign was undertaken with the goal of increasing awareness by driving users to explore the client’s site where they can browse and share recipes.
National audience of high-income women who qualified as married homeowners.
Targeting: This campaign reached the target audience by utilizing demographic, behavioral, and contextual targeting. Demographic targeting allowed for the campaign to be served strictly to women age 25-54 that met household income, homeowner status, and marital status qualifications. Additionally, Division-D recommended behavioral targeting to users demonstrating an interest in a healthy lifestyle and contextual targeting to relevant content within News, Health, Lifestyle, and Entertainment verticals.
Placements: This campaign was executed across Pre-roll Video placements, accompanied by companion banners. This combination allowed for an element of visual story telling with reinforced brand visibility.
Optimizations: Division-D’s account management team optimized the campaign to increase completion rates across video placements, as well as CTR across banner ads. Based on site, creative, and ad dimension level data, ad spend was effectively shifted to top performing areas throughout the flight.
Not only was the client pleased by the degree of scale they were able to accomplish with their advertising dollars, but they were also impressed by the level of engagement Division-D was able to foster. In all, the campaign generated a completion rate of more than 75%.
Looking to promote their longstanding reputation for quality, comfort, and durability across the digital landscape, a retail brand specializing in men’s and women’s footwear turned to Division-D’s expertise. The brand hoped to find a partner that exceeded performance standards set historically, and consolidate their vendor relationships to one trusted source.
This campaign was undertaken with the objective of increased traffic to the brand’s ecommerce website. Success would be measured according to CTR outcomes.
While the brand supports sales nationally, their products resonate particularly well in southern and western portions of the United States. The client sought to reach adults age 25-64 with a household income of more than $75,000 annually with emphasis in those regions. They were open to the use of advanced targeting strategies that would identify those with in-market tendencies for footwear.
Targeting: Division-D was able to support the brand’s geographic and demographic targeting needs, while proposing additional tactics to maximize performance potential. Division-D aligned behavioral targeting to those in-market for footwear and with a propensity for online shopping. A custom audience was created for the brand, leveraging keyword search. This tactic allows ads to be served to users who have searched for designated keywords or phrases in a number of search engines. Division-D built this audience from the list of keywords the brand had in use within existing Search Engine Marketing efforts to craft an omnichannel experience.
Placements: Division-D was able to recommend a number of top-performing standard and high impact ad placements to the brand, including the Mobile Interstitial, Rising Star Billboard, and Email Login Page.
Optimizations: Division-D performed daily optimizations throughout the full flighting period, with best results stemming from domain blocking and keyword search trending. The team servicing this account also identified the Amazon DSP as a top supply source, due largely to the accessibility of Amazon Audiences. These behavioral profiles developed from users’ shopping patterns on Amazon’s owned and operated properties were granted additional priority in the campaign, and became essential to the success of the Rising Star Billboard in particular.
The brand was thrilled with the results Division-D was able to achieve! The campaign resulted in a cumulative CTR of 0.43%, which far surpassed the benchmarks other vendors had put forth in previous test campaigns. Division-D has remained a trusted digital vendor for the brand since.
Division-D fulfilled the digital advertising needs of a privately held building materials company that specializes in the design, engineering, manufacturing, and installation of coiled wire fabric products and systems. The functional and aesthetic solutions this brand puts forth appeal to niche B2B audiences that Division-D was prepared to deliver by way of second-party, third-party, and verified offline data sources.
The client pursued this campaign in an effort to generate increased site traffic. They looked to click engagement as the key performance indicator, making a 0.30% CTR goal known to Division-D.
Division-D was tasked with reaching both the brand’s primary and secondary audiences. The former consisted of architect and interior design professionals, while the latter included building owners and general contractors working in at transportation, lodging/hospitality, office, amusement/recreation, education, healthcare, and commercial industries.
Targeting: Division-D had a full arsenal of specialized targeting capabilities well-suited to the brand’s needs. In addition to premium job title and industry data segments from the likes of Dun & Bradstreet, a number of custom audiences were curated for use in this campaign. Division-D’s account servicing team developed one-of-kind audiences leveraging tactics such Mail Domain Targeting, Keyword Search Targeting, Predictive Targeting, Retargeting, and even CRM Data Integration. This strategy ensured that the client stayed one step ahead of their competition, and maximized performance potential with multifold testing.
Placements: To test these specialized targeting tactics across scalable supply, campaign messaging was delivered using standard Cross-Platform Display placements.
Optimizations: This campaign underwent a series of manual and algorithmic optimizations to ensure daily trends were leveraged in meaningful ways. In combination, these optimizations studied performance by site, ad dimension, creative, day part, and audience segment.
The campaign was deemed a success with final outcomes reflecting a 0.43% CTR. The client was more than satisfied with Division-D’s efforts to surpass performance expectations, and remarked that it had been done with impressive cost-efficiency.
Travel and hospitality clients of all shapes and sizes come to Division-D for help with their digital marketing efforts. Large hotel chains, casino resorts, and local tourist destinations have all seen success with the wealth of capabilities offered by Division-D. An exclusive resort and spa located in Miami Beach came with new and interesting challenges.
This campaign was centered around the resort’s wedding event services. The brand was to be positioned as the ideal wedding venue featuring lush tropical gardens, silky beaches, and a dedicated team of wedding professionals. Division-D’s role was to drive site traffic so couples could learn more.
The advertiser aimed to reach those who were newly engaged, soon to be married, or planning a wedding throughout the states of Connecticut, Massachusetts, New Jersey, and New York. Those with a high household income were sought after due to luxury pricing.
Targeting: With this niche target audience in mind, Division-D leveraged partnerships with industry leading data providers to create custom targeting segments. These included keyword search targeting to identify those actively seeking resources on wedding planning as well as contextual targeting to ensure that ads were aligned to wedding related content. In combination, these custom audiences capitalized on real-time consumption patterns to attract qualified site visitors.
Placements: With the client goals in mind, Division-D chose to use the Rising Star Billboard, Rising Star Filmstrip, and Cross-Platform Interstitials in order to drive engagement and increase the brand’s share of voice.
Optimizations: The campaign was continually optimized to work toward the KPIs outlined by the client. Efforts included domain level, creative based, and day part optimizations made by the dedicated account manager. The keywords aligned to the custom keyword search audience were also adjusted throughout the flight in order to stay relevant and keep performance strong.
The campaign was a huge success, drawing an overall CTR of 0.49%. The client was so impressed by Division-D’s contribution to their marketing program that a renewal campaign was undertaken immediately thereafter.
Division-D strives to be a thought-leader in the digital media industry. Check out our employee-published blog for our thoughts on company happenings, industry trends, and all things digital.
DISPLAY & HIGH IMPACT
CTV & OTT
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