Our priority is to offer premium, high-quality digital media inventory to our clients. This requires a media-agnostic approach, meaning we do not prioritize inventory based on self-interest, and we buy from multiple inventory sources to set our campaigns up for scalable and optimizable success.
Direct publisher partnerships spanning all verticals at national & local scale
DSP access on industry-leading programmatic platforms
With roots as a local news network, Division-D offers scalable reach in hyperlocal markets throughout the United States and Canada.
Local news inventory allows brands to effectively reach and engage users on the publications they regularly visit and who they trust for their regional news
Cost-effective approach to both reaching and scaling across local markets
Above-The-Fold guaranteed placement
Streamlined process for planning, negotiating, purchasing, and billing across multiple local markets and audiences
Granular Geo-Fencing • Zip Code Targeting • Foot Traffic Studies
Division-D provides a wide variety of targeting capabilities allowing us to reach and scale towards niche audiences effectively. Our access to 200+ second-party data, third-party data, and verified offline data partners across 180,000+ prebuilt segments and limitless custom segments spans all verticals and categories. This unique, custom-layered approach offers clients a fresh perspective and new scale for reaching their target audiences.
Children in the Household
Device ID Lookback
Years in Business
Advanced version of lookalike audience targeting that measures the attributes of converting users, then uses those attributes to find additional users who are likely to convert.
Keyword search targeting
Target users based on their search history. Client can provide keyword list, or we can compile the keyword list for client approval.
CRM data integration
Integrate a client’s CRM data in the form of IP Addresses, email addresses, or physical addresses to serve ads to specified target users. Division-D is able to provide match rate data in advance and run household extensions to increase reach.
Engage with Amazon audiences via Amazon DSP campaigns. Examples include groups of browsers and shoppers of specific product categories on Amazon.
Target users based on their activity on the industry’s top social platforms including Facebook, Instagram, Twitter, Reddit, and YouTube.
purchase/Transaction Based Targeting
Transactional data based on real purchases across multiple categories. Custom segments available for spend levels and frequency of purchases for specific categories and brands.
Targetable segments based on the mobile apps users have downloaded to their phone or tablet. We can target either a custom list of specific apps or an overall category.
device id lookback
Allows brands to serve ads to users who have been to a specific physical location(s) within the past year and target them with ads anywhere they are now. This is available for custom locations or prepopulated points of interest, like popular restaurant chains.
Serve various creatives dynamically based on site visit history to ensure ad content is most relevant to users receiving your ads. This tactic is great for online retail clients, as we’re able to serve ads that display the product the user has been viewing online.
Serve ads dynamically based on current weather conditions, such as precipitation, temperature, humidity, wind, pollen, etc.
Deliver ads to users who have received emails from select domains of interest, whether they compete with or complement the client’s offering. We can also target by mail category, rather than specific domains.
automatic content recognition
Target based on the networks, shows, and live events (awards shows, sporting events, etc.) that a viewer consumes via cable or CTV. Competitive conquesting tactics are available based on the ads to which a viewer is exposed. Segments can be customized based on a specific list of shows or brands for competitive conquesting.
account based marketing
Utilize IP Address and cookie targeting technologies to target specific accounts of interest for B2B campaigns. Capabilities include targeting specific companies, job titles, email addresses and/or people.
Customer service is a critical component of any vendor relationship, and at Division-D, its importance is paramount. We strive for prompt, friendly, and smart service. Three teams are assigned to each account to uphold these standards.
reporting & attribution
• White Label Friendly
• Always Accessible
• Fully Customizable
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Let our innovative, full-service creative team take your creative to the next level! We offer added value creative services on every media plan. These services include:
Static & HTML5 Design and Build • File Resizing • Video Editing
Audio Spot Recording for Streaming Radio and Podcast Ads
Microsite build available with an additional fee
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Division-D takes a proactive stance on industry issues with suspicious or fraudulent traffic through partnerships with leading third-party verification partners, including MOAT, IAS, and DoubleVerify. These partnerships, in addition to our strict vetting process for on-boarding new publishers, allow us to offer premium, brand-safe inventory to our clients.
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DISPLAY & HIGH IMPACT
CTV & OTT
602 Fay Street, Suite 101
Columbia, MO 65201