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CONNECTED TV / OTT
Connected TV video ads mirror traditional television spots. Pre-roll and mid-roll placements are delivered in an unskippable environment and run across connected devices, Smart TVs, and gaming consoles. This emerging channel effectively reaches cord-cutters and cord-nevers that are unreachable through traditional television advertising, which makes streaming a vital addition or substitute to linear TV buying.
KEY SELLING POINTS OF OUR OFFERING
Device
Focus on Connected TV versus OTT for a more premium viewing experience. This includes Apple TV, Roku, Amazon Fire, and Chromecast
Cross-Channel Retargeting
Deliver display, native, and high impact ads to users who have seen the CTV ad
Behavioral Targeting
Granular second-party, third-party and custom data segments available across 180+ data partners
Cross-Device Attribution
Cross-Device attribution available for website visits and conversions
Performance
Average of 95%+ video completion rate
Premium Inventory & Partnerships
Access to premium inventory including ABC, NBC, ESPN, A&E Networks, AMC Networks, Sling TV, Crackle, Pluto TV, and XUMO
Brand Safety
Verification from leading vendors including MOAT, IAS, and DoubleVerify
Target GRP Goals
Provide incremental reach across CTV/OTT channels for reviews that are not reachable through linear TV advertising
Scale
Access to 30B+ daily CTV ad impressions globally
Serving
Frequency capping available
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