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CONNECTED TV

 

Connected TV (CTV) advertising is a rapidly growing video ad placement in the digital media industry. Mirroring traditional television spots, these pre-roll/mid-roll placements are delivered in an unskippable environment and run across connected devices, Smart TVs and gaming consoles. Currently, CTV reaches 55% of the U.S. population and is expected to grow to nearly 61% by 2023. This medium reaches cord-cutters and cord-nevers that are unreachable through traditional television advertising (Statista, 2019). If you’re solely relying on broadcast TV ads, you’re missing out on a core audience.

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KEY SELLING POINTS

Device
Focus on Connected TV versus OTT for a more premium viewing experience. This includes Apple TV, Roku, Amazon Fire, and Chromecast.

Pricing
Competitive industry starting as low as $20-$25 CPM

Performance
Average of 95%+ video completion rate

Brand Safety
Verification from leading vendors including MOAT, IAS, and DoubleVerify

Premium Inventory & Partnerships
Access to premium inventory including ABC, NBC, ESPN, A&E Networks, AMC Networks, Sling TV, Crackle, Pluto TV, and XUMO

Scale
Access to 30B+ daily CTV ad impressions globally

Attribution
Cross-Device attribution available for website visits and conversions.

Serving
Frequency capping available

Behavioral Targeting
Granular second party, third party and custom data segments available across 180+ data partners

Cross-Platform Retargeting

Deliver display, native, and high impact ads to users who have seen the CTV ad.