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OUR MISSION

BRAND SAFETY

Division-D takes a proactive stance on industry issues with suspicious or fraudulent traffic through partnerships with leading third-party verification partners, including MOAT, IAS, DoubleVerify, and Pixalate. These partnerships, in addition to our strict vetting process for on-boarding new publishers, allow us to offer premium, brand-safe inventory to our clients.

TARGETING

Division-D provides a wide variety of targeting capabilities allowing us to reach and scale towards niche audiences effectively. Our access to 180+ second-party data, third-party data, and verified offline data partners across 130,000+ prebuilt segments and limitless custom segments spans all verticals and categories. This unique, custom-layered approach offers clients a fresh perspective and new scale for reaching their target audiences.

CONTEXTUAL

Keyword

Section

Vertical

In-Language

DEMOGRAPHIC

Age

Education

Ethnicity

Gender

Language

Life Stage

Net Worth

Marital Status

Household Income

Children in the Household

GEOGRAPHIC

Country

State

County

DMA

City

Zip Code

Address

Device ID Lookback

B2B

Professional Groups

Certification/Honors

Years in Business

Account Based

Company Size

Sales Volume

Net Worth

CRM Data

Company

Job Title

Industry

Seniority

MOBILE SPECIFIC

In-App

Mobile Web

App Detection

Carrier

Device

LAT/LONG

Geo-Fencing

Address

BEHAVIORAL

Automatic

Content Recognition

Purchase Based

Donor Based

Social Sharing

App Detection

Lookalike

Predictive

Interest

Retailer

In-Market

Search

RETARGETING

Cross-Device

Opt-In/Opt-Out

Dynamic

Cross-Channel

Impression Retargeting

ADDITIONAL OPTIONS

Email

IP Address

Day Parting

Cross-Platform

Operating System

Blocklist/Allowlist

Weather-Triggered

Predictive targeting

Advanced version of lookalike audience targeting that measures the attributes of converting users, then uses those attributes to find additional users who are likely to convert.

device id lookback

Allows brands to serve ads to users who have been to a specific physical location(s) within the past year and target them with ads anywhere they are now. This is available for custom locations or prepopulated points of interest, like popular restaurant chains.

Keyword search targeting

Target users based on their search history. Client can provide keyword list, or we can compile the keyword list for client approval.

dynamic retargeting

Serve various creatives dynamically based on site visit history to ensure ad content is most relevant to users receiving your ads. This tactic is great for online retail clients, as we’re able to serve ads that display the product the user has been viewing online.

CRM data integration

Integrate a client’s CRM data in the form of IP Addresses, email addresses, or physical addresses to serve ads to specified target users. Division-D is able to provide match rate data in advance and run household extensions to increase reach.

weather-triggered targeting

Serve ads dynamically based on current weather conditions, such as precipitation, temperature, humidity, wind, pollen, etc.

amazon DSP

Engage with Amazon audiences via Amazon DSP campaigns. Examples include groups of browsers and shoppers of specific product categories on Amazon. Custom audiences based product ASINs.

Mail domain

Deliver ads to users who have received emails from select domains of interest, whether they compete with or complement the client’s offering. We can also target by mail category, rather than specific domains.

Social engagement

Target users based on their activity on the industry’s top social platforms including Facebook, Instagram, Twitter, Reddit, and YouTube.

account based marketing

Utilize IP Address and cookie targeting technologies to target specific accounts of interest for B2B campaigns. Capabilities include targeting specific companies, job titles, email addresses and/or people.

purchase/Transaction Based Targeting

Transactional data based on real purchases across multiple categories. Custom segments available for spend levels and frequency of purchases for specific categories and brands.

app detection

Targetable segments based on the mobile apps users have downloaded to their phone or tablet. We can target either a custom list of specific apps or an overall category.

automatic content recognition

Target based on the networks, shows, and live events (awards shows, sporting events, etc.) that a viewer consumes via cable or CTV. Competitive conquesting tactics are available based on the ads to which a viewer is exposed. Segments can be customized based on a specific list of shows or brands for competitive conquesting.

Strategy Funnel

Division-D offers inventory, placement, and targeting options for campaigns with a variety of KPIs spanning from brand awareness to direct response. When strategizing a media plan, we take a holistic approach to our recommendations based on the KPIs we are tasked with hitting. The below reflects our upper-to-lower funnel strategy that is used to build a media plan. Upper-funnel placements and targeting tactics are recommended for brand awareness campaigns. Common KPIs include viewability, click-through rate, completion rate, viewer engagement, etc. Lower-funnel tactics are the go-to for strict direct response campaigns with a conversion being the main KPI (purchase, lead, download, etc.). Mid-funnel tactics can be used for both brand awareness and direct response campaigns.

Upper Funnel

Mid-Funnel

Lower Funnel

CAMPAIGN MANAGEMENT

WHERE CUSTOMER SERVICE IS PARAMOUNT

Customer service is a critical component of any vendor relationship, and at Division-D, its importance is paramount. We strive for prompt, friendly, and smart service. Three teams are assigned to each account to uphold these standards.

 

 

Account Service

 

  • Serves as primary point of contact from campaign conception through execution
  • Intakes requests for proposals and provides strategic plans for media and targeting
  • Provides customizable reporting and campaign insights at desired intervals
  • Ongoing support and service throughout partnership

Campaign Management

 

  • Monitors campaign delivery for even pacing and full delivery assurance
  • Optimizes towards KPIs (VTR, CTR, CPA, etc.) through manual and algorithmic optimizations
  • Oversees buying strategy to maintain quality, relevancy, and cost-efficiency
  • Oversees reporting dashboard and insights
  • Monitors viewability and brand safety via third-party verification

Media Buying/Planning

 

  • Participates in media planning by forecasting available inventory and recommending historically top-performing strategies
  • Evaluates site-direct placement opportunities to  contract additional scale where needed
  • Leads publisher negotiation to secure premium positioning at aggressive rates
  • Audience segment curation

LOCAL MEDIA BUYING

EFFECTIVE, AFFORDABLE, & FULLY INTEGRATED

Division-D has relationships with publishers in every local market across the U.S. allowing us to provide clients with the most competitive rates possible. Our long-standing partnerships with local newspaper, TV and radio sites allow us to give you premium placement in any desired market. Our partnerships across tier one, national sites gives you an extraordinary reach of 182 million unique visitors per month. Our direct publisher base spans a number of different verticals including local and national news, business, and lifestyle.

services

 

Streamlined, cost-effective process for planning, negotiating, purchasing, and billing across multiple local markets and audiences.

BUYING options

 

Local, national,

and international markets.

PLACEMENTS

 

Above the fold, remnant,

and guaranteed placements.

 

Division-D's strong media buying team is facilitating direct partnerships with local newspaper and broadcast news sites across the US. The media buying team secures premium inventory and aggressively negotiating for the most competitive pricing.

 

Reach out to your dedicated Division-D sales representative for an up-to-date breakdown of our local inventory in every market across the US.

CASE STUDIES

DETAILED CONSIDERATION FOR OPTIMAL OUTCOMES