INSIGHTS FROM THE INSIDE - THE DIVISION-D BLOG
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10 CTV Acronyms Every Marketer Should Know
Capturing consumer attention in a world saturated with advertisements is complex. But the emergence of Connected TV (CTV) has opened a world of…
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10 Benefits of Connected TV Advertising
What is Connected TV (CTV)? Before jumping into the benefits of connected tv advertising, let’s discuss what CTV is. In recent years, television has…
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CTV Measurement: What You Need to Know in 2023
Traditional television viewing has drastically shifted to connected TV (CTV) streaming platforms. To stay ahead, advertisers must adapt their strategies and use a…
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5 Tips for Your Next Influencer Campaign
We shared a survey with over 200 influencer partners, asking questions about their preferred social platforms, their experience with cross-posting content, the time needed…
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13 ½ Reasons to Choose Division-D in 2023
One of Division-D’s goals is to always improve our services for our clients. Whether that be onboarding new offerings, streamlining communication, or constantly optimizing…
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Giving Back: How Our Offices Served Their Communities This Holiday Season
Our employees were busy this holiday season finding ways to give back to their communities. This Giving Tuesday, which takes place the Tuesday after…
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2022 Year in Review
As 2022 comes to a close, we are taking a look back at the trends and highlights of the year. Keep reading to learn…
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OLV vs OTT vs CTV
Video is everywhere. Instagram is pushing Reels, families eat dinner in front of the TV, and phone games keep finding new ways to integrate…
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9 Creative Tips to Consider for Your TikTok Marketing Strategy
TikTok exploded in popularity over the last few years, making it one of the most popular apps among Millennials and Gen Z. Advertising opportunities…
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Celebrating Our Staff with Employee Appreciation Day
Each of our offices had the opportunity to take a day off work this August and September to bond at various employee appreciation events.…
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6 Tips for Planning Your Holiday Marketing Campaigns
Unique Placements to Make Your Brand Stand Out The holiday season is upon us. You may be thinking it’s too early! It’s barely fall!…
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6 Ways to Measure Your Influencer Marketing Performance
How to Know if Your Influencer Campaigns Are Hitting Their Goals Influencer marketing is projected to be a $4.99 billion industry in 2022, a…
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How to Run a Successful B2B Campaign
A Definitive Guide to B2B Advertising B2B digital marketing spend is increasing much faster than traditional advertising spend in the industry, turning our attention…
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4 Tactics to Improve Your CTV Campaign
Tips for Keeping up with the Changing Market As cord-cutting becomes increasingly common, users are turning to Connected TV. Because of this, CTV ad…
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5 Tips for Success at Your First Job
And 3 Ways Employers Can Help ‘Tis the season for graduation, interviews, and first jobs. We know the transition to the workforce can be…
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How to Prepare for the Deprecation of Third-Party Cookies
The deprecation of third-party cookies in Google Chrome by 2023 raises concerns among marketers who rely on the data for targeted ads. However, Division-D…
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5 Reasons to Add TikTok Influencer Marketing to Your Next Ad Campaign
TikTok influencer marketing is an effective way to target Gen Z and Millennial audiences with authentic messages, building trust between consumers and brands, and…
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Podcast Advertising: Host-Read or Dynamic Ad Insertion?
Choosing the format of a podcast ad depends on goals, target audience, and budget, with host-read ads offering authenticity and a strong connection to…
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5 Examples of Professional Goals For Work
Division-D employees suggest creating short-term goals, keeping them visible, incorporating personal goals outside of work, checking in on progress regularly, and leading by example…
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2021 In Review
In 2021, digital advertising saw significant trends in Connected TV (CTV)/Over-the-Top (OTT) advertising, TikTok advertising, and third-party cookie deprecation. These trends are expected to…
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Navigating the Influencer Social Stratosphere
Influencer marketing has grown significantly, with brands increasing ad spend by 33.6% in this area over the past year, and 72.5% of US marketers…
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Blending In to Stand Out
Native advertising, which integrates ads seamlessly with website content, is an effective way to improve click-through rates (CTRs) and drive performance. As native ad…
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Tune In and Turn Up the Volume
Digital audio advertising has become a crucial marketing channel due to the surge in podcast and radio consumption, offering higher customization and advanced targeting…
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TikTok, Boom!
TikTok experienced rapid growth as the fastest-growing social media platform, reaching over 315 million downloads worldwide in 2020 and 3 billion app downloads recently.…
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