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How Programmatic DOOH Is Changing Local Advertising
As digital out-of-home (DOOH) advertising continues to grow, brands are discovering new ways to engage audiences through smarter, more measurable campaigns. From digital billboards to digital…
Beyond PPC: How B2B Influencer and Video Marketing Are Reshaping Demand Generation
B2B companies have been relying on paid search and PPC to drive lead generation for years. While working with a B2B PPC agency remains an effective way to…
The Modern B2B Marketing Funnel: How to Turn Demand Generation into Predictable Growth
The traditional marketing funnel no longer reflects how modern business-to-business marketing works. Today’s B2B marketing funnel is shaped by a non-linear buyer’s journey, where decision makers…
Elevating Brands with AI Driven SEO Strategies at Division-D
Why SEO Still Matters More Than Ever With the rise of AI assistants in search engines and social media platforms, the landscape of search…
10 CTV Acronyms Every Marketer Should Know
Capturing consumer attention in a world saturated with advertisements is complex. But the emergence of Connected TV (CTV) has opened a world of…
Boost Your CTV Campaigns: 5 Proven Tactics
As cord-cutting increases, viewers are turning to Connected TV. The gradual shift to CTV viewership isn’t something to overlook—advertisers who continue expending linear TV…
CTV Measurement: What You Need to Know in 2025
Traditional television viewing has drastically shifted to connected TV (CTV) streaming platforms. To stay ahead, advertisers must adapt their strategies and use a data-driven…
The Ultimate Guide to Influencer Marketing in 2025: Key Trends and Insights
Influencer marketing has emerged as an effective strategy for businesses aiming to establish meaningful connections with their target audiences. This marketing approach involves collaborating…
10 Benefits of Connected TV Advertising
What is Connected TV (CTV)? Before jumping into the benefits of connected tv advertising, let’s discuss what CTV is. In recent years, television has…
5 Tips for Your Next Influencer Campaign
We shared a survey with over 200 influencer partners, asking questions about their preferred social platforms, their experience with cross-posting content, the time needed…
13 ½ Reasons to Choose Division-D in 2025
One of Division-D’s goals is to always improve our services for our clients. Whether that be onboarding new offerings, streamlining communication, or constantly optimizing…
Giving Back: How Our Offices Served Their Communities This Holiday Season
Our employees were busy this holiday season finding ways to give back to their communities. This Giving Tuesday, which takes place the Tuesday after…
2022 Year in Review
As 2022 comes to a close, we are taking a look back at the trends and highlights of the year. Keep reading to learn…
9 Creative Tips to Consider for Your TikTok Marketing Strategy
TikTok exploded in popularity over the last few years, making it one of the most popular apps among Millennials and Gen Z. Advertising opportunities…
Celebrating Our Staff with Employee Appreciation Day
Each of our offices had the opportunity to take a day off work this August and September to bond at various employee appreciation events.…
6 Ways to Measure Your Influencer Marketing Performance
How to Know if Your Influencer Campaigns Are Hitting Their Goals Influencer marketing is projected to be a $24 billion industry in 2025. As…
5 Tips for Success at Your First Job
And 3 Ways Employers Can Help ‘Tis the season for graduation, interviews, and first jobs. We know the transition to the workforce can be…
How to Prepare for the Deprecation of Third-Party Cookies
The deprecation of third-party cookies in Google Chrome by 2023 raises concerns among marketers who rely on the data for targeted ads. However, Division-D…
5 Reasons to Add TikTok Influencer Marketing to Your Next Ad Campaign
TikTok influencer marketing is an effective way to target Gen Z and Millennial audiences with authentic messages, building trust between consumers and brands, and…
Podcast Advertising: Host-Read or Dynamic Ad Insertion?
Choosing the format of a podcast ad depends on goals, target audience, and budget, with host-read ads offering authenticity and a strong connection to…
5 Examples of Professional Goals For Work
Division-D employees suggest creating short-term goals, keeping them visible, incorporating personal goals outside of work, checking in on progress regularly, and leading by example…
2021 In Review
In 2021, digital advertising saw significant trends in Connected TV (CTV)/Over-the-Top (OTT) advertising, TikTok advertising, and third-party cookie deprecation. These trends are expected to…
Navigating the Influencer Social Stratosphere
Influencer marketing has grown significantly, with brands increasing ad spend by 33.6% in this area over the past year, and 72.5% of US marketers…
Blending In to Stand Out
Native advertising, which integrates ads seamlessly with website content, is an effective way to improve click-through rates (CTRs) and drive performance. As native ad…
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