INSIGHTS FROM THE INSIDE - THE DIVISION-D BLOG
Drue Moxley
Interactive CTV Advertising: How Interactive CTV Ads Are Transforming Streaming TV
As audiences continue shifting from traditional TV to streaming TV and connected TV (CTV), advertisers are rethinking how they approach digital advertising on the…
Why GA4 and Advertising Reports Don’t Always Match
When GA4 data differs from your campaign reporting, it does not automatically mean something is wrong. Platforms such as GA4, Adobe Analytics, HubSpot, Slate, and…
What is Programmatic Advertising? A Simple Guide for Marketers
Programmatic advertising has changed the way brands purchase digital ad inventory. Instead of manually negotiating with publishers to buy ad space, advertisers now use automated ad…
Programmatic Influencer Marketing: The Future of Influencer Marketing Strategy
Influencer marketing continues to evolve as brands look for smarter ways to reach audiences across more channels. Creators still play a major role in how brands…
B2B Digital Marketing Services That Drive High-Impact Campaigns
B2B digital marketing services aren’t about flashy ads or impulse buys. They’re about precision, performance, and proving ROI to a room full of stakeholders. If you want to…
Digital Marketing Trends: Division-D’s 2025 Wrapped + What’s Next
2025. What a year! Digital marketing in 2025 didn’t slow down, it got sharper. Smarter media buys. Better creative. Fewer wasted impressions. At Division-D, we stayed focused on one thing:…
Netflix Advertising 2026: How to Advertise on Netflix
Netflix advertising has evolved into one of the most compelling opportunities in connected TV. As more viewers opt into Netflix’s ad supported tier, brands now have a…
What Is CTV? A 2026 Guide to CTV Advertising & How to Advertise on CTV
If you’re hearing “CTV advertising” everywhere lately, you’re not imagining it. Connected TV has become one of the most effective ways to get big-screen…
12 Strategies for Your Holiday Marketing Campaigns
The holiday season is (almost) here! You might think, “it’s too early!” “It’s barely fall!” “We have months to go!” But in digital advertising,…
From Market Trends to Competitor Spend: How Division-D Creates Winning Ad Plans
Research is the Foundation of Effective Advertising Strong campaigns are built on data, not assumptions. At Division-D, research shapes every step of our marketing…
An Inside Look at Our AI Strategy
At Division-D, we believe artificial intelligence and machine learning are helpful tools to build effective campaigns. Whether it’s identifying high-value audience segments, automating bidding…
eCommerce Strategies for Summer: Boost Your Sales with Seasonal Tactics
Summer is finally here, bringing with it warmer weather, longer days, and a notable shift in consumer behavior. As people prioritize travel, soaking up…
Digital Marketing Terms You Need to Know in 2025
We need to align our objectives with company-wide KPIs—CTR, CPA, CPL, you know the drill. What’s your bandwidth? Any ETA on that deliverable? We’ll…
What is OTT? Your Comprehensive Guide for 2025
The way people consume media has changed dramatically in recent years. Traditional TV is no longer the default, and audiences are now in control—choosing…
Your 2025 Guide to Podcast Advertising
Isn’t it funny how we’ve come full circle—back to one of the most original ways to consume media? Despite all the innovation, we’re still…
2025 Influencer Marketing Statistics: Key Insights from Division-D’s Creator Survey
Influencer marketing is a critical part of a compelling digital marketing strategy. Brands are investing more than ever, recognizing the power of influencer-driven content…
A Deep Dive into Omnichannel Marketing: New Strategies for Success and Engagement in 2025
What is Omnichannel Marketing? Omnichannel marketing is all about meeting your customers where they are and providing a seamless, unified brand experience across multiple…
5 Essential Digital Marketing Trends to Leverage in 2025
Staying ahead in the digital marketing space is tough—trust, we know. “Evolving this, evolving that,” it’s a constant cycle of innovation (and repetition) that…
Reddit Advertising: Strategies, Formats, and Tips for Brands
What is Reddit? You’ve heard of it, but let’s say you haven’t actually used the platform. Think of Reddit as part social hangout, part…
Online Video (OLV), Over-the-Top (OTT), and Connected TV (CTV) – What Marketers Need to Know
In today’s media landscape, video is everywhere. Platforms like Instagram and TikTok have revolutionized the way we consume short-form video content, capturing audiences with…
Omnichannel Marketing Strategy for 2025
If you’re in the marketing or advertising industry, odds are you’ve heard the term “omnichannel marketing strategy.” It’s everywhere for a reason—it’s the optimal…
Preparing for the Potential TikTok Ban: Insights for Marketers
TikTok has transformed the way we consume and engage with content. Its short-form videos, characterized by creativity and spontaneity, have redefined what is considered…
Is Social Media the New Search Engine? Exploring Social Search Trends
The social media experience is dynamic and multifaceted. With emerging platforms, evolving trends, advantageous algorithms, seamless shopping experiences, blends of educational and entertaining content,…
Navigating the Advertising Era of Cookie Deprecation: Life After Third-Party Cookies
Third-party cookies have been the cornerstone of digital advertising and marketing, providing invaluable insights into user behavior and preferences. These tiny data packets enable…
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