INSIGHTS FROM THE INSIDE - THE DIVISION-D BLOG
2021 In Review
In 2021, digital advertising saw significant trends in Connected TV (CTV)/Over-the-Top (OTT) advertising, TikTok advertising, and third-party cookie deprecation. These trends are expected to…
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Navigating the Influencer Social Stratosphere
Influencer marketing has grown significantly, with brands increasing ad spend by 33.6% in this area over the past year, and 72.5% of US marketers…
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Reach more Viewers with CTV on YouTube
The 2020 pandemic accelerated the growth of the Connected TV (CTV) and digital advertising industry, with traditional TV losing subscribers and YouTube becoming the…
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Blending In to Stand Out
Native advertising, which integrates ads seamlessly with website content, is an effective way to improve click-through rates (CTRs) and drive performance. As native ad…
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Tune In and Turn Up the Volume
Digital audio advertising has become a crucial marketing channel due to the surge in podcast and radio consumption, offering higher customization and advanced targeting…
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TikTok, Boom!
TikTok experienced rapid growth as the fastest-growing social media platform, reaching over 315 million downloads worldwide in 2020 and 3 billion app downloads recently.…
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365 Days and Counting – Looking to the End of Full-Time WFH
After adapting to remote work during the pandemic, employees are eager to return to in-office normalcy and benefit from in-person interactions and collaboration. The…
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All Eyes on Me – How CTV is Outperforming Traditional Television
TV sets have evolved as consumers increasingly opt for streaming services over cable, with 225.8 million users expected to use connected TVs by 2024,…
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Setting a Strong Foundation with Media Planning
The article discusses the importance of media planning and research in digital advertising campaigns, and how it helps advertisers to better understand their target…
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Creating Content that Connects Us
Traditional marketing tactics such as studio photoshoots and ad campaigns were the go-to methods for reaching target audiences. But then came the pandemic, and…
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The Balancing Act – Privacy and Attribution
he industry is preparing for a 'year of heavy transition' with the impending removal of third-party cookies and in-app ad tracking opt-outs, but innovations…
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2020 – Turbulence & Takeaways from the Year
The COVID-19 pandemic transformed company culture in 2020, forcing businesses to adapt and implement flexible practices to keep their teams together.
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The Most Wonderful Time of the Year
Brands must utilize effective digital campaigns during the holiday season to reach consumers through diversified channels and maximize conversions.
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You’re Hired!…from Home
Division-D welcomed 11 new employees to its team in June and 7 more in July, and all of them began their journey by working…
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Tuning In to 2020 Audio Trends
Audio advertising is on the rise, with digital audio ad revenue predicted to grow by 84% by 2025 compared to 2019, according to a…
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Facing COVID-19: Our Response and Industry Impact
The article discusses the impact of the COVID-19 pandemic on consumer habits, with non-essential establishments closed and people staying at home, leading to a…
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The Anniversary
The article discusses how working from home has become the new normal due to the COVID-19 pandemic, and how it has redefined how offices…
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Authenticity vs. Reach – How Influencers are Shaping Digital Marketing in 2020
Influencer marketing has evolved from using celebrity endorsements to reach a wide audience to developing relationships with smaller, more passionate micro-influencers with dedicated followers.…
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Power to Consumers and CCPA’s Effect
The California Consumer Privacy Act (CCPA) gives consumers control over their personal data and has positive impacts on the relationship between advertisers and consumers.…
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VoterX: Digital Media Strategies to Make a Difference
VoterX, the political arm of Division-D, is utilizing their expertise in digital media, trend awareness, and specialized targeting capabilities to enable advocacy campaigns and…
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