OTT & Connected TV Advertising

CTV & OTT ADVERTISING

 

Connected TV video ads mirror traditional television spots. Pre-roll and mid-roll placements are delivered in an unskippable environment and run across connected devices, Smart TVs, and gaming consoles. This emerging channel effectively reaches cord-cutters and cord-nevers that are unreachable through traditional television advertising, which makes streaming a vital addition or substitute to linear TV buying.

KEY SELLING POINTS OF OUR OFFERING

Device
Focus on Connected TV versus OTT for a more premium viewing experience. This includes Apple TV, Roku, Amazon Fire, and Chromecast

Cross-Channel Retargeting

Deliver display, native, and high impact ads to users who have seen the CTV ad

Behavioral Targeting
Granular second-party, third-party and custom data segments available across 180+ data partners

Cross-Device Attribution
Cross-Device attribution available for website visits and conversions

Performance
Average of 95%+ video completion rate

Premium Inventory & Partnerships
Access to premium inventory including ABC, NBC, ESPN, A&E Networks, AMC Networks, Sling TV, Crackle, Pluto TV, and XUMO

Brand Safety
Verification from leading vendors including MOAT, IAS, and DoubleVerify

Target GRP Goals
Provide incremental reach across CTV/OTT channels for reviews that are not reachable through linear TV advertising

Scale

Access to 30B+ daily CTV ad impressions globally

Serving

Frequency capping available

INTRIGUED?

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