Facing COVID-19: Our Response and Industry Impact

As we near the end of March, it’s clear to say that 2020 has not been the year that anyone expected. We are facing one of the largest global pandemics of our generation as the numbers of those affected by the COVID-19 crisis increase daily. As we analyze the health and economic repercussions of the novel coronavirus, it’s also important to seek out the silver linings and investigate how consumer habits are shifting as people across the world stay in their homes.

With non-essential establishments closed across the world, consumers are turning to connected TV and streaming video sources for entertainment. As cited in an article on Mediapost, “video is not only surging, but, particularly with key sports programming not available, becoming a lifeline for reaching audiences.” This trend is reflected in data from sources like Nielsen, who has been widely referenced in their findings that “staying home could lead to a nearly 60% increase in the amount of content watched — on top of already historically high media consumption levels.”

All of us here at Division-D are keeping a keen eye on the trends in our industry, and are working to ensure that we help our clients make a lasting impression through effective and smart tactics. “This is a critical phase where every action will impact brands both during and after this trying time. Consumers will remember the brands that were insightful and actionable,” said an official statement released earlier this week. “It’s through immediate marketing and media decisions that we can adjust messaging to better align brands with their consumers.”

Our official statement covers everything from inventory and supply trends, to targeting strategy recommendations, to our commitment to our clients. We are in the middle of uncertain times, but we believe that the best course of action is to work together while weathering the storm.

The full statement from Division-D can be found here. Information for today’s blog came from the article “Amid The Crisis, Video Ad Inventory Growing, Overall Digital Ad Spend Holding Its Own” on MediaPost. Follow us on LinkedIn and Twitter to see more posts like this and stay up-to-date on the latest industry trends!

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