Increase Brand Exposure with TikTok Advertising
Social media flourished in the age of social distancing. With users connecting over dance trends and 60-second stories, TikTok emerged as the fastest growing platform of them all. According to the Statista Research Department, the app was downloaded over 315 million times worldwide in 2020 alone. “Two years ago, we had barely even heard of TikTok,” said Sammie Powell, Director of Campaign Operations. “Now, we’re seeing huge growth here. TikTok has quickly become one of the largest social media platforms in the world and its popularity only continues to increase.”
Rising Advertiser Attention & Spend
In Q2 2021, Division-D saw a 1,200% increase in client spend on TikTok ads compared to Q2 2020. “Initially the platform was used mainly by users under the age of 17, but with increased awareness, there are now users of all ages on the platform,” said Brooke Pierce, Manager of Campaign Operations. “Advertisers have realized this is a place they want to be.”
Disrupting an Industry
Earlier this year, TikTok crossed a huge milestone by achieving 3 billion app downloads worldwide – an accomplishment only ever held by Facebook-owned apps. “Some social apps offer similar ad types, but what really sets TikTok apart is their broad reach, user engagement, and optimistic mission,” said Zivi Degen, Manager of Campaign Operations Training. “In an uncertain time when many in-person activities were canceled, positivity and engaging online socialization made this app even more attractive.”
TikTok’s user base is not only growing at an incredible rate, but users are more engaged on a weekly basis. According to a recent report from Statista, over 30% of users identify as heavy users.
Adapt, Amplify, and Advance your Advertising
The one constant in the digital landscape is how quickly it changes. Taking advantage of new formats and new platforms is the key to staying ahead of the curve and meeting your audience where they’re at. “These users are looking to connect, and if done correctly, they have proven to share and engage with paid content just as often as they do with organic content,” said Powell. “Our team’s quick growth and expertise in these new platforms never cease to amaze me and TikTok is just one recent example of how we’ve been able to pivot with the ever-changing industry.”
Information for today’s blog came from Statista and Sensor Tower. See our Social Media Advertising one-sheeter to learn more about our offering and follow us on LinkedIn to stay up-to-date on the latest industry trends!