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Building an Effective Connected TV (CTV) Strategy

Building an Effective Connected TV (CTV) Strategy

CTV is a rapidly growing media channel reaching households while they are viewing streaming TV. These pre- and mid-roll placements mirror traditional television ads and are delivered in an unskippable environment. By 2024, over 75% of US internet users are expected to watch CTV at least once per month, and almost 45 million US households are expected to cut their pay-tv cord by this time.


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