Connected TV (CTV) advertising is a rapidly growing video ad placement in the digital media landscape. Mirroring traditional television spots, these pre-roll/mid-roll placements are delivered in an unskippable environment and run primarily across connected devices, Smart TVs and gaming consoles. The channel reaches cord-cutters and cord-nevers that are unreachable through traditional TV advertising. If you’re solely relaying on TV ads, you’re missing out on a core audience.
