Social media marketing has grown tremendously over the last decade, with ads accounting for as much as 25% of content viewers see on their socials, and peak ad saturation on Facebook, Instagram, and LinkedIn going beyond 42%.
However, the one consistent issue marketers face is “stopping the scroll,” or preventing viewers from swiping past your ads. Social 3D, the convergence of social media ads and 3D advertising, is the solution.
The challenges of social media ads
On average, social media users spend two and a half hours daily immersed in their feeds. With such extensive exposure, it’s no surprise they’ve developed a sense of immunity to most of the ads they see (or don’t, for that matter).
As marketers in an industry familiar with paid social tactics like static images, videos, stories, and reels, it’s time to incorporate fresh formats to enhance our strategy, break through the ad clutter, and hook viewers like never before.
“In a social media landscape dominated by short-form videos, image ads must find innovative ways to capture user attention.”
– Shalyn Mulholland, Vice President of Sales
How can advertisers grab viewer attention?
Think big, think captivating, think…3D advertising!
3D advertising incorporates height, width, and depth into a single unit, offering a multidimensional format that captivates audiences, driving them to engage with your brand. 3D ads have proven to spark curiosity, as they create a more memorable experience over 2D social formats.
Introducing Social 3D
Social 3D, Division-D’s newest ad format, overlays 3D animations on social ads that are bound to stop the scroll by capturing viewer attention. This powerful approach gives brands the ability to create a dynamic scene that tells a story in a way that traditional ads cannot.
With the combination of visually stunning animations, almost four times the average engagement rate, and viewer excitement, Social 3D is guaranteed to make your brand stand out in a crowded market.
“At Division-D, we are always looking for innovative ways to help our clients achieve their performance goals. Social 3D is the latest addition to our suite of social media solutions, and we couldn’t be more thrilled for our clients to experience the increase in audience engagement and ad performance with this format!”
– Michelle Slinkard, Chief Business Development Officer
How it works
Division-D’s Social 3D ads require a static image or video as the foundation of the ad that we can resize to meet specific social platform guidelines. These base ads can be provided by the advertiser or designed for free by our in-house creative team. From there, select from our 1,000+ 3D animations and split-test various creatives across eight leading social platforms through our fully-managed media buying service.
Social 3D works for a variety of industries and products. We have the 3D animation for you; all you need to do is ask!
“The impact of Social 3D can be seen in its potential to increase click-through rates (CTR) and conversion rates, resulting in a higher return on investment (ROI) for advertisers.”
– Tessie Ho, Social Media Strategist
Looking to enhance your paid social campaigns? Try Social 3D. Reach out to advertisers@divisiond.com for a custom proposal today!
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