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CTV Advertising
What is CTV? How to Master CTV Advertising in 2023
As the digital advertising landscape continues to evolve, a new player has emerged on the scene – CTV advertising. But what is CTV, and…
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What is OTT? Your Comprehensive Guide for 2023
In today’s dynamic digital landscape, where technology continually reshapes how we consume content, keeping up with viewer habits is paramount to your digital strategy’s…
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10 CTV Acronyms Every Marketer Should Know
Capturing consumer attention in a world saturated with advertisements is complex. But the emergence of Connected TV (CTV) has opened a world of…
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10 Benefits of Connected TV Advertising
What is Connected TV (CTV)? Before jumping into the benefits of connected tv advertising, let’s discuss what CTV is. In recent years, television has…
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CTV Measurement: What You Need to Know in 2023
Traditional television viewing has drastically shifted to connected TV (CTV) streaming platforms. To stay ahead, advertisers must adapt their strategies and use a…
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OLV vs OTT vs CTV
Video is everywhere. Instagram is pushing Reels, families eat dinner in front of the TV, and phone games keep finding new ways to integrate…
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4 Tactics to Improve Your CTV Campaign
Tips for Keeping up with the Changing Market As cord-cutting becomes increasingly common, users are turning to Connected TV. Because of this, CTV ad…
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Reach more Viewers with CTV on YouTube
The 2020 pandemic accelerated the growth of the Connected TV (CTV) and digital advertising industry, with traditional TV losing subscribers and YouTube becoming the…
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All Eyes on Me – How CTV is Outperforming Traditional Television
TV sets have evolved as consumers increasingly opt for streaming services over cable, with 225.8 million users expected to use connected TVs by 2024,…
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