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digital marketing
Interactive CTV Advertising: How Interactive CTV Ads Are Transforming Streaming TV
As audiences continue shifting from traditional TV to streaming TV and connected TV (CTV), advertisers are rethinking how they approach digital advertising on the…
What Is CTV? A 2026 Guide to CTV Advertising & How to Advertise on CTV
If you’re hearing “CTV advertising” everywhere lately, you’re not imagining it. Connected TV has become one of the most effective ways to get big-screen…
An Inside Look at Our AI Strategy
At Division-D, we believe artificial intelligence and machine learning are helpful tools to build effective campaigns. Whether it’s identifying high-value audience segments, automating bidding…
Digital Marketing Terms You Need to Know in 2025
We need to align our objectives with company-wide KPIs—CTR, CPA, CPL, you know the drill. What’s your bandwidth? Any ETA on that deliverable? We’ll…
What is OTT? Your Comprehensive Guide for 2025
The way people consume media has changed dramatically in recent years. Traditional TV is no longer the default, and audiences are now in control—choosing…
5 Essential Digital Marketing Trends to Leverage in 2025
Staying ahead in the digital marketing space is tough—trust, we know. “Evolving this, evolving that,” it’s a constant cycle of innovation (and repetition) that…
Online Video (OLV), Over-the-Top (OTT), and Connected TV (CTV) – What Marketers Need to Know
In today’s media landscape, video is everywhere. Platforms like Instagram and TikTok have revolutionized the way we consume short-form video content, capturing audiences with…
Omnichannel Marketing Strategy for 2025
If you’re in the marketing or advertising industry, odds are you’ve heard the term “omnichannel marketing strategy.” It’s everywhere for a reason—it’s the optimal…
10 CTV Acronyms Every Marketer Should Know
Capturing consumer attention in a world saturated with advertisements is complex. But the emergence of Connected TV (CTV) has opened a world of…
Navigating the Advertising Era of Cookie Deprecation: Life After Third-Party Cookies
Third-party cookies have been the cornerstone of digital advertising and marketing, providing invaluable insights into user behavior and preferences. These tiny data packets enable…
Boost Your CTV Campaigns: 5 Proven Tactics
As cord-cutting increases, viewers are turning to Connected TV. The gradual shift to CTV viewership isn’t something to overlook—advertisers who continue expending linear TV…
CTV Measurement: What You Need to Know in 2025
Traditional television viewing has drastically shifted to connected TV (CTV) streaming platforms. To stay ahead, advertisers must adapt their strategies and use a data-driven…
Retail Media Networks 101: Revolutionizing Retail Advertising
In recent years, the retail industry has transformed significantly – in large part due to retail media networks. With the rise of digital…
CTV KPIs: Tracking Your Top, Middle, And Bottom Funnel KPIs
In the fast-evolving landscape of digital advertising, tracking and analyzing key performance indicators (KPIs) across the top, middle, and bottom of the funnel is…
Social Media Conversion Campaigns During the Holiday Season
Social media platforms have evolved into more than places for connecting and sharing; they are vibrant centers for culture, entertainment, discussion, shopping, and more. …
10 Benefits of Connected TV Advertising
What is Connected TV (CTV)? Before jumping into the benefits of connected tv advertising, let’s discuss what CTV is. In recent years, television has…
Stop the Scroll with Social 3D: The Future of Social Media Marketing
Social media marketing has grown tremendously over the last decade, with ads accounting for as much as 25% of content viewers see on their socials, and…
How To Forecast and Calculate the ROI of SEO (With Template)
With the continued rise of AI and ChatGPT, constant algorithm updates, and the never-ending goal of beating the competition, understanding the ROI (return on…
5 Tips for Your Next Influencer Campaign
We shared a survey with over 200 influencer partners, asking questions about their preferred social platforms, their experience with cross-posting content, the time needed…
13 ½ Reasons to Choose Division-D in 2025
One of Division-D’s goals is to always improve our services for our clients. Whether that be onboarding new offerings, streamlining communication, or constantly optimizing…
2022 Year in Review
As 2022 comes to a close, we are taking a look back at the trends and highlights of the year. Keep reading to learn…
9 Creative Tips to Consider for Your TikTok Marketing Strategy
TikTok exploded in popularity over the last few years, making it one of the most popular apps among Millennials and Gen Z. Advertising opportunities…
5 Reasons to Add TikTok Influencer Marketing to Your Next Ad Campaign
TikTok influencer marketing is an effective way to target Gen Z and Millennial audiences with authentic messages, building trust between consumers and brands, and…
2021 In Review
In 2021, digital advertising saw significant trends in Connected TV (CTV)/Over-the-Top (OTT) advertising, TikTok advertising, and third-party cookie deprecation. These trends are expected to…
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