INSIGHTS FROM THE INSIDE - THE DIVISION-D BLOG
digital marketing
What is CTV? How to Master CTV Advertising in 2023
As the digital advertising landscape continues to evolve, a new player has emerged on the scene – CTV advertising. But what is CTV, and…
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What is OTT? Your Comprehensive Guide for 2023
In today’s dynamic digital landscape, where technology continually reshapes how we consume content, keeping up with viewer habits is paramount to your digital strategy’s…
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10 CTV Acronyms Every Marketer Should Know
Capturing consumer attention in a world saturated with advertisements is complex. But the emergence of Connected TV (CTV) has opened a world of…
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CTV Measurement: What You Need to Know in 2023
Traditional television viewing has drastically shifted to connected TV (CTV) streaming platforms. To stay ahead, advertisers must adapt their strategies and use a…
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Stop the Scroll with Social 3D: The Future of Social Media Marketing
Social media marketing has grown tremendously over the last decade, with ads accounting for as much as 25% of content viewers see on their socials, and…
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How To Forecast and Calculate the ROI of SEO (With Template)
With the continued rise of AI and ChatGPT, constant algorithm updates, and the never-ending goal of beating the competition, understanding the ROI (return on…
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5 Tips for Your Next Influencer Campaign
We shared a survey with over 200 influencer partners, asking questions about their preferred social platforms, their experience with cross-posting content, the time needed…
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13 ½ Reasons to Choose Division-D in 2023
One of Division-D’s goals is to always improve our services for our clients. Whether that be onboarding new offerings, streamlining communication, or constantly optimizing…
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2022 Year in Review
As 2022 comes to a close, we are taking a look back at the trends and highlights of the year. Keep reading to learn…
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OLV vs OTT vs CTV
Video is everywhere. Instagram is pushing Reels, families eat dinner in front of the TV, and phone games keep finding new ways to integrate…
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9 Creative Tips to Consider for Your TikTok Marketing Strategy
TikTok exploded in popularity over the last few years, making it one of the most popular apps among Millennials and Gen Z. Advertising opportunities…
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How to Run a Successful B2B Campaign
A Definitive Guide to B2B Advertising B2B digital marketing spend is increasing much faster than traditional advertising spend in the industry, turning our attention…
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4 Tactics to Improve Your CTV Campaign
Tips for Keeping up with the Changing Market As cord-cutting becomes increasingly common, users are turning to Connected TV. Because of this, CTV ad…
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2021 In Review
In 2021, digital advertising saw significant trends in Connected TV (CTV)/Over-the-Top (OTT) advertising, TikTok advertising, and third-party cookie deprecation. These trends are expected to…
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Blending In to Stand Out
Native advertising, which integrates ads seamlessly with website content, is an effective way to improve click-through rates (CTRs) and drive performance. As native ad…
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TikTok, Boom!
TikTok experienced rapid growth as the fastest-growing social media platform, reaching over 315 million downloads worldwide in 2020 and 3 billion app downloads recently.…
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The Most Wonderful Time of the Year
Brands must utilize effective digital campaigns during the holiday season to reach consumers through diversified channels and maximize conversions.
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Authenticity vs. Reach – How Influencers are Shaping Digital Marketing in 2020
Influencer marketing has evolved from using celebrity endorsements to reach a wide audience to developing relationships with smaller, more passionate micro-influencers with dedicated followers.…
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Power to Consumers and CCPA’s Effect
The California Consumer Privacy Act (CCPA) gives consumers control over their personal data and has positive impacts on the relationship between advertisers and consumers.…
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VoterX: Digital Media Strategies to Make a Difference
VoterX, the political arm of Division-D, is utilizing their expertise in digital media, trend awareness, and specialized targeting capabilities to enable advocacy campaigns and…
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