INSIGHTS FROM THE INSIDE - THE DIVISION-D BLOG
Influencer Marketing
How Programmatic DOOH Is Changing Local Advertising
As digital out-of-home (DOOH) advertising continues to grow, brands are discovering new ways to engage audiences through smarter, more measurable campaigns. From digital billboards to digital…
Beyond PPC: How B2B Influencer and Video Marketing Are Reshaping Demand Generation
B2B companies have been relying on paid search and PPC to drive lead generation for years. While working with a B2B PPC agency remains an effective way to…
Programmatic Influencer Marketing: The Future of Influencer Marketing Strategy
Influencer marketing continues to evolve as brands look for smarter ways to reach audiences across more channels. Creators still play a major role in how brands…
Digital Marketing Trends: Division-D’s 2025 Wrapped + What’s Next
2025. What a year! Digital marketing in 2025 didn’t slow down, it got sharper. Smarter media buys. Better creative. Fewer wasted impressions. At Division-D, we stayed focused on one thing:…
12 Strategies for Your Holiday Marketing Campaigns
The holiday season is (almost) here! You might think, “it’s too early!” “It’s barely fall!” “We have months to go!” But in digital advertising,…
2025 Influencer Marketing Statistics: Key Insights from Division-D’s Creator Survey
Influencer marketing is a critical part of a compelling digital marketing strategy. Brands are investing more than ever, recognizing the power of influencer-driven content…
The Ultimate Guide to Influencer Marketing in 2025: Key Trends and Insights
Influencer marketing has emerged as an effective strategy for businesses aiming to establish meaningful connections with their target audiences. This marketing approach involves collaborating…
5 Tips for Your Next Influencer Campaign
We shared a survey with over 200 influencer partners, asking questions about their preferred social platforms, their experience with cross-posting content, the time needed…
6 Ways to Measure Your Influencer Marketing Performance
How to Know if Your Influencer Campaigns Are Hitting Their Goals Influencer marketing is projected to be a $24 billion industry in 2025. As…
5 Reasons to Add TikTok Influencer Marketing to Your Next Ad Campaign
TikTok influencer marketing is an effective way to target Gen Z and Millennial audiences with authentic messages, building trust between consumers and brands, and…
Navigating the Influencer Social Stratosphere
Influencer marketing has grown significantly, with brands increasing ad spend by 33.6% in this area over the past year, and 72.5% of US marketers…
Creating Content that Connects Us
Traditional marketing tactics such as studio photoshoots and ad campaigns were the go-to methods for reaching target audiences. But then came the pandemic, and…
Authenticity vs. Reach – How Influencers are Shaping Digital Marketing in 2020
Influencer marketing has evolved from using celebrity endorsements to reach a wide audience to developing relationships with smaller, more passionate micro-influencers with dedicated followers.…
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