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Digital Marketing Trends: Division-D’s 2025 Wrapped + What’s Next
2025. What a year! Digital marketing in 2025 didn’t slow down, it got sharper. Smarter media buys. Better creative. Fewer wasted impressions. At Division-D, we stayed focused on one thing:…
12 Strategies for Your Holiday Marketing Campaigns
The holiday season is (almost) here! You might think, “it’s too early!” “It’s barely fall!” “We have months to go!” But in digital advertising,…
From Market Trends to Competitor Spend: How Division-D Creates Winning Ad Plans
Research is the Foundation of Effective Advertising Strong campaigns are built on data, not assumptions. At Division-D, research shapes every step of our marketing…
An Inside Look at Our AI Strategy
At Division-D, we believe artificial intelligence and machine learning are helpful tools to build effective campaigns. Whether it’s identifying high-value audience segments, automating bidding…
Digital Marketing Terms You Need to Know in 2025
We need to align our objectives with company-wide KPIs—CTR, CPA, CPL, you know the drill. What’s your bandwidth? Any ETA on that deliverable? We’ll…
5 Essential Digital Marketing Trends to Leverage in 2025
Staying ahead in the digital marketing space is tough—trust, we know. “Evolving this, evolving that,” it’s a constant cycle of innovation (and repetition) that…
Online Video (OLV), Over-the-Top (OTT), and Connected TV (CTV) – What Marketers Need to Know
In today’s media landscape, video is everywhere. Platforms like Instagram and TikTok have revolutionized the way we consume short-form video content, capturing audiences with…
CTV Measurement: What You Need to Know in 2025
Traditional television viewing has drastically shifted to connected TV (CTV) streaming platforms. To stay ahead, advertisers must adapt their strategies and use a data-driven…
Reach More Viewers on YouTube TV
The 2020 pandemic accelerated the growth of the Connected TV (CTV) and digital advertising industry, with traditional TV losing subscribers and YouTube becoming the…
Add CTV Retargeting to Your Digital Strategy
Determining the right marketing strategy is anything but simple. You need a promising approach that captures the attention of your audience but also keeps…
Social Media Conversion Campaigns During the Holiday Season
Social media platforms have evolved into more than places for connecting and sharing; they are vibrant centers for culture, entertainment, discussion, shopping, and more. …
Stop the Scroll with Social 3D: The Future of Social Media Marketing
Social media marketing has grown tremendously over the last decade, with ads accounting for as much as 25% of content viewers see on their socials, and…
How To Forecast and Calculate the ROI of SEO (With Template)
With the continued rise of AI and ChatGPT, constant algorithm updates, and the never-ending goal of beating the competition, understanding the ROI (return on…
13 ½ Reasons to Choose Division-D in 2025
One of Division-D’s goals is to always improve our services for our clients. Whether that be onboarding new offerings, streamlining communication, or constantly optimizing…
2022 Year in Review
As 2022 comes to a close, we are taking a look back at the trends and highlights of the year. Keep reading to learn…
9 Creative Tips to Consider for Your TikTok Marketing Strategy
TikTok exploded in popularity over the last few years, making it one of the most popular apps among Millennials and Gen Z. Advertising opportunities…
How to Prepare for the Deprecation of Third-Party Cookies
The deprecation of third-party cookies in Google Chrome by 2023 raises concerns among marketers who rely on the data for targeted ads. However, Division-D…
Podcast Advertising: Host-Read or Dynamic Ad Insertion?
Choosing the format of a podcast ad depends on goals, target audience, and budget, with host-read ads offering authenticity and a strong connection to…
2021 In Review
In 2021, digital advertising saw significant trends in Connected TV (CTV)/Over-the-Top (OTT) advertising, TikTok advertising, and third-party cookie deprecation. These trends are expected to…
Blending In to Stand Out
Native advertising, which integrates ads seamlessly with website content, is an effective way to improve click-through rates (CTRs) and drive performance. As native ad…
Tune In and Turn Up the Volume
Digital audio advertising has become a crucial marketing channel due to the surge in podcast and radio consumption, offering higher customization and advanced targeting…
All Eyes on Me – How CTV is Outperforming Traditional Television
TV sets have evolved as consumers increasingly opt for streaming services over cable, with 225.8 million users expected to use connected TVs by 2024,…
Setting a Strong Foundation with Media Planning
The article discusses the importance of media planning and research in digital advertising campaigns, and how it helps advertisers to better understand their target…
The Balancing Act – Privacy and Attribution
he industry is preparing for a 'year of heavy transition' with the impending removal of third-party cookies and in-app ad tracking opt-outs, but innovations…
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